Babyation

Case Study:

OBJECTIVE:

Babyation, a smart breast pump with tech-advanced features and in the conceptual phase, needed to raise seed money in order to bring the idea to production. The company also needed to stay competitive with other emerging high-tech breast pumps. With no physical product to promote, they turned to GSPR to get moms and high-profile, pro-breast feeding influencers behind the brand pre-launch, and also help support the 1-month Kickstarter crowdfunding campaign.

TACTICS:

In lieu of product, developed an educational media packet including a video to give a strategic group parenting lifestyle media an exclusive pre-launch view into product look and use

Targeted select technology media with press kit and solicited exclusive opportunities to break the news of the launch to the tech world

Enlisted social influencers to appeal to other moms through pro-breast feeding discussion topics and share Kickstarter campaign information to help raise funding via their communities

Targeted strategic pro-breast feeding celebrities and tech gurus, including Sheryl Sandberg, Mark Zuckerberg, Marisa Meyer, Alyssa Milano, Karolina Kurkova, and more to raise online discussion topics with their communities and impart Babyation  launch knowledge

Supported Babyation at tech events such as CES with networking and market research

Babyation
Babyation

RESULTS

Through media placements and social awareness, helped exceed their $50K Kickstarter goal with closing funding of $81,045 in just 31 days

Secured top-tier business, tech and parenting lifestyle features in Working Mother, NY Times, St. Louis Post Dispatch, Baby Center, Mashable, and Cool Mom Picks

Achieved widespread media recognitions and viral sharing, totaling more than 57,230,718 impressions

Secured top-tier social influencers including Mothers In Protest, New Age Mama, Well Rounded, weeSpring, Walking in Heels, Little List, Gugu Guru, and more

Secured tweet from Karolina Kurkova to her 186,000 followers: “.@Babyation I love this and the idea of this!!! Pumping as we speak in the bathroom with my box before getting on the plane home.”

GSPR continues to support the Q4 launch

CASE STUDIES

Babyation
Barely Bread